What is the purpose of quantitative research?
The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals. Social scientists are concerned with the study of people. Quantitative research is a way to learn about a particular group of people, known as a sample population. Using scientific inquiry, quantitative research relies on data that are observed or measured to examine questions about the sample population.
Allen, M. (2017). The SAGE encyclopedia of communication research methods (Vols. 1-4). Thousand Oaks, CA: SAGE Publications, Inc doi: 10.4135/9781483381411
How do I know if the study is a quantitative design? What type of quantitative study is it?
Studies do not always explicitly state what kind of research design is being used. You will need to know how to decipher which design type is used. The following video will help you determine the quantitative design type.