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Quantitative and Qualitative Research

This guide will help you understand quantitative and qualitative research methods.
Qualitative vs Quantitative Research
QUALITATIVE QUANTITATIVE
Methods include focus groups, unstructured or in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews, measurements & observations, and reviews of records or documents for numeric or quantifiable information
A primarily inductive process used to formulate theory or hypotheses A primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory
More subjective: describes a problem or condition from the point of view of those experiencing it More objective: provides observed effects (interpreted by researchers) of a program on a problem or condition
Text-based Number-based
More in-depth information on a few cases Less in-depth but more breadth of information across a large number of cases
Unstructured or semi-structured response options Fixed response options, measurements, or observations
No statistical tests Statistical tests are used for analysis
Less generalizable More generalizable

Adapted from https://www.orau.gov/cdcynergy/soc2web/Content/phase05/phase05_step03_deeper_qualitative_and_quantitative.htm