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Public Relations

What is a case study?

The case study is a descriptive, qualitative research method that analyzes in great detail a person, an organization, or an event. Case studies are found in most applied areas, such as business, law, and marketing, and offer insight into practices and tactics. The case study's major advantage is the detail and analysis it provides of a specific person, organization, or event. Its major disadvantage is that it cannot be generalized to situations other than the one that was studied.                    Encyclopedia of Public Relations

In Public Relations, case studies:

  • Identify the challenge a particular customer faces
  • Describe the solution provided by the company
  • Illustrate the measurable results gained from using the service

Databases to Find Case Studies & Industry Info

Online Resources

Related Guide