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SWOT - Strengths / Weaknesses / Opportunities / Threats

What is a SWOT Analysis? 

How to locate a SWOT Analysis

There are several databases that can be used for locating a company's SWOT Analysis.  Datamonitor, Marketline and GlobalDate are publishers of company reports which contain SWOT information. NOT ALL companies provide their SWOT's Datamonitor, Marketline or GlobalData.  In those cases you will need to look for articles about the company you are researching or try one of the other databases listed below.

The following databases can be used to locate SWOT Analysis.  The boxes below provide basic instructions for locating a SWOT within each database.

  • Business Source Complete

  • NexisUni

Business Source Complete

  1. Type SWOT Analysis in the first search box. 
  2. Type Company Name in the second search box, change the "Select a Field" to Co Company Entity, click Search. 
  3. Review the choices, then click the PDF Full text icon to access the analysis portion of the Datamonitor report.
  4. The link to the "Regular" interface is below the image.  Remember when using this resource from off campus you will need to login with your username (NetID) and password.


BSC Regular interface

Company Profile

  1. Select the "Companies" option.
  2. Click "Company Profiles".
  3. Type Company Name in the Search for box.  Change the Everywhere option to Company Name.
  4. Tyle SWOT Analysis in second Search for box.
  5. Select a date range in the Specify Date box.
  6. Select Source(s): Check the All Company Information option. Remember when using this resource from off campus you will need to login with your username (MavID) and password.

 LexisNexis-Swot