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SWOT - Strengths / Weaknesses / Opportunities / Threats

A SWOT is a situation analysis in which internal Strengths and Weaknesses of an organization, and external Opportunities and Threats faced by it are closely examined to chart a strategy.
The SWOT analysis in our databases are for mainly company SWOTs.

To create your own SWOT use industry reports, newspapers and trade publications.

For Industry reports, search Business Source Complete

For newspaper articles search LexisNexis Academic

For trade publications search Factiva

Industry

Search in this database for information on specific industries (trends, overviews, etc.)

Business Data