Designing a research poster

The first stage to creating a research poster, require answering the listed questions:

1. What is the purpose of creating this poster?

• Content Focus: Tailor the poster to clearly present the research's key message or findings.

• Goal Clarification: Consider whether the purpose is to inform, persuade, or highlight specific results or methods.

2. When and where will the poster be presented or displayed?

• Size & Format: The event or location may determine the poster dimensions and design format (e.g., academic conference, internal display).

• Design Style: Adjust the poster's complexity and visuals based on the context (e.g., professional academic conference vs. casual poster session).

3. In what context or setting will the poster be utilized?

• Visual Impact: If the poster is in a busy setting, use bold visuals, a clear layout, and a strong focal point to grab attention.

• Durability & Portability: Consider print quality, ease of transport, and whether it will be viewed at a distance or close-up.

4. Who is your audience?

• Content Complexity: Simplify or elaborate based on whether the audience is general or specialized (e.g., fellow researchers or the general public).

• Language & Terminology: Use appropriate language that matches the audience’s knowledge level.

• Engagement Tools: Use relevant visuals, explanations, and takeaway materials (e.g., QR codes, business cards) to engage the audience.