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Entrepreneurship - Management 3325 & 5339: Spatial Data & Analysis


Data Resources

Census Data (Demographic Research) - Purpose of the resources is to assist researchers locate & successfully extract demographic data from the U.S. Census Bureau's products.

  • Census TIGER 2010
    Basic basemap shapefile for the U.S.
  • SimplyMap
    A mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic business, and marketing data [Help Using SimplyMap]
  • ReferenceUSA
    A directory of detailed information on more than 14 million U.S. businesses and 210 million U.S. residents.
  • American Factfinder
    Source for population, housing, economic, and geographic data from Census 2010, 2000, and 1990 Decennial Census, the 1997, 2002, 2007 and 2012 Economic Censuses, the American Community Survey, the Population Estimates Program and the Annual Survey of Manufactures.
  • USDA-NRSC: Geospatial Gateway
    The Geospatial Data Gateway (GDG) is the One Stop Source for environmental and natural resources data.
  • NCTCOG:GIS Clearinghouse
    NCTCOG's GIS Data Clearinghouse contains hight-quality digital geographic data for North Central Texas Region.
  • Historical Statistical Abstract of the United States
    The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.

  • Statistical Abstract of the United States
    ProQuest Statistical Insights database provides access from 2013 to current.  The Statistical Abstract search option appears on the left side of the main search page.

What is GIS?

What exactly is a GIS?

  1. Geographic Information Systems (GIS) are computer systems that aid in the management and analysis of geographically referenced data.
  2. Focus on relationaships between various datasets.


Census Geography Examples

The following displays popular Census geographies, going from large areas (County) to the smallest areas (Census Blocks).  The images below use Tarrant County, Texas as the example.

Three Major Levels of GIS Use

There are three (3) categories of how numeric and spatial data may be used for this project.

  1. Use the intuitive SimplyMap and ReferenceUSA databases to generate map images and lists.
  2. Download data to include within GIS to generate map images
  3. Download data to include within GIS for spatial analysis

Examples of Spatial Analysis

There are two (2) major analysis types used by Entrepreneural students.

  1. Site Selectiion:  Using suitability analysis, locate the ideal (most suitable) location for a new business site and/or potential consumers.
  2. Ring Analysis: Summarize various data within a particular radius around a site or list of sites.

Numeric & Spatial Data Sources

Three (3) Major Types of Data

  1. Consumer Demographics
    1. See Demographics Tab
  2. Business Data (competitors/suppliers)
    1. See Competitors Tab
  3. Individual/Household-Level Data
    1. See Individual Consumer Tab