Subject and Course Guides: Advertising: Business & Industry

Strengths / Weaknesses / Opportunities / Threats (SWOT)

A SWOT is a situation analysis in which internal Strengths and Weaknesses of an organization and external Opportunities and Threats faced by it are closely examined to chart a strategy.

To create your own SWOT use industry reports, newspapers and trade publications:

For Industry reports, search Business Source Complete
For newspaper articles search Nexis Uni
For trade publications search Factiva

Company & Industry guide

Business Data

Business Source Complete
Provides full text journal articles in all disciplines of business including marketing, management, finance, accounting, economics, MIS, and POM. Publications include scholarly as well as popular. Breadth & depth of coverage makes it a 1st choice.
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Allows limiting search to scholarly (peer-reviewed) journals

Nexis Dossier This link opens in a new window
Open Nexis Uni
Click on Business (near the bottom of the page).
Click on the Create a Company List in the Company Dossier box.
Nexis Dossier empowers professionals from all industries to narrow in on what they need to know. From gaining competitive intelligence and researching potential candidates for hire to investigating mergers and qualifying potential clients and customers, Dossier brings together results on more than 240 million companies and organizes them to optimize your results.
Wall Street Journal archive (1984 - Current) This link opens in a new window
Full-text of the Wall Street Journal back to 1984. See also ProQuest Historical Newspapers: The Wall Street Journal (1889 - 2002 ).