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Management 4322 - Organizational Strategy: SWOT Analysis

Resources for Dr. A. McFadyen classes

SWOT - Strengths / Weaknesses / Opportunities / Threats

What is a SWOT Analysis? 

How to locate a SWOT Analysis

SWOT reports are available from several library databases listed below.  Instructions are provided to assist you in your SWOT research.

Business Source Complete database is a good starting place for locating a SWOT Analysis.  SWOT analyses are provided to Datamonitor, publisher of the company reports information. NOT ALLcompanies provide SWOT analysis to Datamonitor.   In those cases you will need to look for articles about the company you are researching or try one of the other databases listed below.

There are several databases to search for SWOT Analysis.  See the boxes below for basic instructions for each database mentioned.

  • Business Source Complete interface

Business Source Complete

  1. Type SWOT Analysis in the first search box. 
  2. Type Company Name in the second search box, change the "Select a Field" to Co Company Entity, click Search. 
  3. Review the choices, then click the PDF Full text icon to access the analysis portion of the Datamonitor report.
  4. The link to the "Regular" interface is below the image.  Remember when using this resource from off campus you will need to login with your username (NetID) and password.


BSC Regular interface